By showing us all the day-to-day environmental toll of our actions it will, in one small way, help move decision-makers – from Washington to your kitchen table – to attach real, honestly-measured prices to those actions. And that type of transparency in turn will inspire a wave of change and innovation that will change the rules of the game, environmentally and economically.
Honest accounting, out in the open. That's what we need.
With accurate pricing of risks in place, we can build tomorrow's strong, clean, healthy economy while simultaneously slaying today's scariest environmental and economic threats.
Just because we counted right.