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McKinsey: World Could Cut Auto Emissions in Half by 2030

By Stacy Feldman

Apr 13, 2009

The industry, its shills and certain governments will no doubt balk at the up-front costs. But, federal carbon regulation is coming to America, and the entire global economy. And as McKinsey correctly points it, "Without fundamental reform, the industry will not have an attractive long-term future."

Simple: Pay now, or (far more) later.

And keep in mind, those huge amounts also imply "a massive business opportunity" for "creative, forward-looking organizations." 

Companies that are able to commercialise relevant technologies will face rapid growth in demand, if and when carbon emissions are priced and emission-reduction targets are enacted.

The key here is immediacy.

If society wants to reduce CO2 emissions to levels that would have a high probability of achieving global abatement thresholds as set out by the IPCC, time is of the essence. Action in the automotive sector is needed to prevent many more additional years' worth of CO2 emissions growth and—more importantly—to prevent a high-carbon infrastructure from being locked in for years to come.

A fuel-inefficient vehicle bought today will likely stay in the global automotive fleet for an average of 15 years.

In fact, delaying implementation of all levers by 10 years, from 2010 to 2020, would reduce the 2030 abatement potential in the mixed-technology scenario by 38 percent (~800 Mt), with the cumulative lost abatement opportunity reaching 15 Gt. To put this in perspective, 15 Gt is greater than total annual emissions across all economic sectors in North America.

The alternative, of course, is the do-nothing scenario -- an emissions explosion waiting to happen. With no action, global warming gases from passenger cars would skyrocket by more than 54 percent by 2030, reports McKinsey.

Right now, passenger cars account for just seven percent of annual global warming emissions. This report is a convincing case for nipping this sector's growing carbon footprint in the bud.

Except for that one pesky factor known as politics: The analysis reflects "theoretical economic and resource factors, not political realities."

Ahh, political realities, the world's greatest threat to the widespread adoption of essential climate solutions.


I totally agree that in the

I totally agree that in the next few years the car's emissions will basically destroy the air but what can we do about it when our governments have to make money out of fuel...They would have developed a good system to run cars with energy so far but then sun's energy is free so there is no profit out of it.

New innovation in eco driving

its great to to cut the car emmissions in half for now its get very polluted nowadays. the invention of EVs and hybrids are a big help in the car industry and to environment. so I hope that mckinsey's plan would do justice.

A New invention makes Eco Driving very easy.

A New invention makes Eco Driving very easy.

Clearwater, Fla. April 14, 2009 -- GREEN TECHNOLOGY MFG manufactures the long awaited Moment-O-Meter, a consumer friendly device that helps to reduce fuel consumption (patent # 7,411,140).

"It may take ten years for car manufacturers to create and redesign higher fuel efficient cars, fifteen years to find and exploit fuel fossil reserves in the US and maybe twenty more years to develop safe nuclear energy providing 50% of our electricity," said the inventor, Tom Delor.

It takes only a few seconds to stick Moment-O-Meter to your windshield and plug it in your cigarette lighter to upgrade your car to a fuel efficient car. "Moment-O-Meter was developed and tested during the last three years, and we now manufacture it in Clearwater, Florida," added Delor, a retired ex-aeronautical engineer who co-invented this device to help his school teacher daughter to save gas. "It all started with my daughter and I'm always looking for a good reason to spend some time in my workshop," added Delor.
As Speed-O-Meter indicates the speed of a vehicle, Moment-O-Meter indicates its inherent momentum allowing users to coast by, moving their car effortlessly by force of the inertial mass generated. Green light indicates you can coast, red light indicates you need to use fuel to maintain the car's speed. It's like a personal trainer telling you what to do.
"Every driver can take advantage of their car's momentum to drastically increase their fuel efficiency if they are shown how," the inventor said. "You will save 20% to 50% gas the very first time you use it. To make it work for everyone, it had to be simple and visual. Moment-O-Meter is very simple; just react to the device's lights to save gas. I personally save 50% but my wife saves only 32% ... It still depends on the driver's skills, but improvement is expected as driving efficiently will become second nature," concluded Delor.
GREEN TECHNOLOGY MFG, located in Clearwater, Florida, is the developer and manufacturer of this long awaited new instrument for cars. The device uses simple visual cues to allow drivers to take advantage of the moving vehicle's momentum. It really does not matter if the vehicle uses gas, ethanol, or electricity or if the vehicle is a small or an eighteen wheelers. Retired ex-aeronautical engineer Tom Delor is the co-inventor, and patent attorney John Rizvi from Fort Lauderdale, Florida said: "When Tom presented me his work, I was skeptical because it was utterly simple and logical, thus not new. It took thousands of years to put wheels on our luggage because nobody thought about it." Comparatively, nobody thought about showing the momentum of a moving vehicle until now, replied Delor. With the energy crisis, necessity became the mother of all inventions and the United States Patent Office by issuing the patent confirmed that Moment-O-Meter is a genuine new invention.
More information:

Tom Delor

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