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In McKibben's Toolbox for Cancun, Art Visible from Space

350 EARTH project based on the notion that art gets to people in ways that science doesn’t

By Elizabeth McGowan

Nov 19, 2010

WASHINGTON—Bill McKibben might be an optimist.

But he isn’t delusional enough to think that what he’s billing as the first planetary art show centered on climate change will cause world leaders to suddenly hug, then break into a verse or two of Kumbaya while signing a treaty that slices greenhouse gas pollutants to scientifically recommended levels.

He’s cognizant that the march toward meaningful, binding action on taming carbon dioxide is a painfully sluggish slog.

“Every movement that has ever been successful has appealed to people’s emotions and reason,” the founder of the advocacy organization tells SolveClimate News in an interview from his Vermont home. “It is necessary if we’re ever going to get anything done in Washington or anywhere else. We need to build support to force recalcitrant actors to act.”

The author and activist spoke just a few days before’s Saturday launch of . Close to 20 nature-based art projects, gigantic enough to be seen from space, will be “broadcast” via satellite the week before environment ministers gather in Cancun, Mexico for the Nov. 29 to Dec. 10 United Nations climate summit.

“I think it’s going to be very powerful,” he says. “Art gets to people in ways that science doesn’t.”

McKibben is a veteran organizer of massive global exercises designed to prompt sweeping action on global warming. And he’s fully aware of detractors who dismiss his enterprises as touchy-feely, do-gooder events that engender plenty of inspiring moments but little in the way of tangible results.

Those doubters, he says, are missing the bigger picture.

“We’re probably the most science-based operation there could be,” he explains. “This is one just one part of our portfolio. When you’re trying to build a movement up and out, you need to come at people all kinds of different ways. I’m glad we’re working in other spheres.”

“It doesn’t strike me that we’re winning this climate battle, so why would we employ only the tactics we’ve employed so far? That doesn’t seem like a terrific idea.”

Preaching to the Choir Isn’t Enough

The trick with McKibben’s newest venture, observers emphasize, is to lure in fresh faces—people leading busy lives who don’t dwell on climate issues obsessively.

Deniers aren’t likely to be moved, and those trusting the science and urging passage of policy are already a base for

“But art does cause people to pause and think for a minute,” explains Sean Gibbons, communications director with Third Way, a Washington-based moderate think tank of the progressive movement. “So the challenge isn’t convincing the folks who already agree with you, it’s reaching folks in the middle who are thinking there’s something to this climate thing but haven’t given a lot of thought to the issue.”

Diane Karp has figured that out. The executive director of the Santa Fe Institute has knitted together a coalition from her region to participate in 350 EARTH.

On Saturday, a stream of New Mexicans will stand in a parched and moribund channel near the capital city holding aloft blue umbrellas, tarps and painted pieces of cardboard to indicate where a vibrant Santa Fe River should be flowing. The river, a shadow of its former robust self, provides up to half of the area’s drinking water.

Art Gives New Mexicans a Unified Voice

“The purpose of an art action is not to fix the river because art will not do that,” Karp says in an interview. “Art has the power to reach the hearts and minds of the people who come into contact with it.

“Rather than write a white paper, we wanted to allow all parts of the community to engage. This allows all of us to take ownership and stewardship.”

For Karp, Saturday’s event is a natural segue after she and a cadre of artists, musicians and poets undertook a months-long effort to immerse local schoolchildren in elemental lessons about earth, air, fire and water.

When most people think about droughts, they conjure up remote locales such as the Sudan and the Sahara, she says. But more and more Southwesterners are startled to realize their own geography and livelihoods are in peril if the dry decades continue.

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