WASHINGTON—President Obama's commitment to lessening the nation's carbon footprint hasn't likely changed. But the manner in which he's pursuing that ideal has definitely shifted.
That became abundantly clear when he avoided any mention of climate change or heat-trapping gases but embraced the promise of clean technology during his Tuesday night . As Democratic and Republican legislators parted with the tradition of separate seating and listened side-by-side during the speech, Obama adopted a more centrist tone now that the GOP is wielding far more power in the 112th Congress.
All of that nuance wasn't lost on several dozen clean technology innovators who gathered at a downtown Washington watering hole to listen to Obama’s words on a television screen so gigantic that the president appeared life-sized.
They didn't erupt into applause as often as attendees in the House of Representatives chamber — at least 75 such interruptions occurred there — but they did clap, hoot and stomp at the 15-minute mark of the 62-minute speech when Obama called for ditching billions of dollars in taxpayer-funded oil subsidies and steering the United States toward producing 80 percent of its electricity from clean energy by 2035. He also repeated a goal of putting a million electric vehicles on the roadways by 2015.
"I don't know if you've noticed, but they're doing just fine on their own," Obama said about the oil industry. "So instead of subsidizing yesterday's energy, let's invest in tomorrow's."
Labeling it "our generation’s Sputnik moment," the president urged reinvention of energy policy to create jobs and establish a market for clean energy sources. Earlier on, Obama told the audience that the "future is ours to own" if we out-innovate, out-educate and out-build the rest of the world.
Those messages resonated with Tim Greeff, policy director for the nationwide . The educational and advocacy organization was formed in March 2009 to shape a new economy based on clean technology and innovation. The nonprofit had organized a two-day summit in the nation's capital that concluded with a Tuesday evening gathering at Buffalo Billiards to hear how the president would broach clean energy.
Even though Greeff was shooting pool with a colleague during most of Obama's speech, he didn't seem to miss one word.
"The subsidy part is pretty big," Greeff told Solve Climate News. "Here's the paradigm we need to move to: Energy has never cost the taxpayers what it costs to provide and removing subsidies will do that. So let's put it all on the table and decide what the right option is. Not only can clean tech compete but we can win because subsidies are suppressing market values."
"We need to diversify," he continued. "What the president laid out is ambitious but it’s achievable — if we set the markets to work they way they should."
Greeff also pointed out that while energy prices for traditional fuels have been rising for two decades, prices for solar, wind and other renewables are dropping.
China is charging ahead with its clean technology sector, he stressed, by creating demand instead of letting the market tell it how to proceed. That is giving the Chinese a huge edge.
"In this country we always stare at our feet when we walk down the energy path," he said. "We need to be looking five steps ahead."
He described the Clean Economy Network as a big bipartisan tent for infant industries intent on taking a sector to scale. Some are environmentalists — and others aren't — but what they have in common is a desire to succeed and make money.
As Obama braces for what could be a bruising election battle in 2012, it's not so surprising that he has altered the tenor of his talk recently. Instead of "greenspeak," he's seeking middle ground with still inspirational but more neutral and somewhat blander language as he guides the national conversation on the economy, job creation, fiscal discipline and the struggle of everyday Americans.